Creating Accessible ContentPlain English

Schools teach us to use fancy words and complex writing styles, but on the web, simple is best.

People want to quickly find answers and complete tasks, not read a novel.

Remember

Short and sweet
Split up long sentences that contain more than 20 words.
Use simple common words. Aim for 3 syllables or less.
Remove non-essential text and repetition.
Get to the point
Front-load key details at the start of each paragraph. A paragraph should cover one point.
Use semantics
Headings, lists, bold and links make content easier to use.
Respect capitals
Do you find capitals easy to read?
Do not use them for emphasis or full titles.
They are hard to read due their uniform block like appearance. They can also be seen as angry and intimidating.
Explain acronyms
the first time they are used.

Your writing must be above 60 on the

scale. Higher is preferred.

People read differently online
Most don't read word for word. They quickly scan for key details in an F-shaped pattern.
It's estimated that only 20% of any page is read.
Learning difficulty and disability
Many conditions can make it hard for people to read and understand long complex text.
For example: ADHD, Autism, Deafness, Dementia and Dyslexia.
English as a second language
People who have moved to the UK from non-English speaking countries may not be fluent in English.
People with hearing loss may rely on British Sign Language (BSL) which differs from written English.

This can and should still be done in plain English wherever possible.

Your audience may understand complex language, but most people would prefer quick and simple given the choice.

Imagine

You can have a question answered in 30 seconds or 5 minutes.

You're a busy person, which do you choose?

(Both options give the same answer)

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